Measure Market discovery as a chain, not a single traffic number. A page must exist and be indexable before it can receive search impressions; a click is a visit opportunity; an enquiry or outbound action is a stronger signal of useful demand. Each step can fail for a different reason.

Layer 1 — publication and indexing

Count eligible category and participant pages, then inspect which are indexed and which are excluded. Do not treat every exclusion as a problem: duplicate, private or low-value pages may be intentionally absent. Review page quality and canonical signals before celebrating raw page count.

Layer 2 — visibility and entry

Use Search Console to examine queries, impressions, clicks, CTR and landing pages by page type and time window. Segment category terms from participant-brand terms, because they describe different discovery paths. The 1000&1 Market page shows a captured 28-day view of 240 clicks and 26.7K impressions with 0.9% CTR and average position 8.8; the figures belong to that captured view, not to a future forecast.

Layer 3 — useful actions

Define events that reflect the buyer task: opening a relevant profile, using a comparison route, clicking to a provider, submitting an enquiry or saving a shortlist. Audit event definitions and avoid double-counting mobile and desktop interactions. A visit that finds the answer and exits can still be useful, so interpret engagement in context.

Layer 4 — outcomes and learning

Where permission and data allow, connect enquiries or partner feedback to the entry route. Review quality, not merely quantity. A Market can surface demand without owning the final transaction, so attribution may remain partial. Record that limit instead of forcing every outcome into a last-click claim.

Use a comparison that matches the question

Compare cohorts, page types or periods after accounting for site changes, seasonality and promotion. The Market discovery page describes early visibility in two independent Markets and explicitly avoids guarantees. Use it as an example of reporting a bounded observation with period and source, then establish a fresh baseline for each new Market.

A good measurement review ends with an operational decision: fix source quality, improve a category route, add missing participant coverage, test a Page, or stop expanding a weak area. Metrics matter because they change the map.